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SMS, a threat to greeting card biz
Chand Das, chief executive, ITC Ltd- greeting, gifting and stationery business, told Business Standard that the greeting card industry's business was stagnant over the last three years in India, but this fiscal the industry has been witnessing a 10 per cent fall in business due to the SMS and multi-messaging services. Das says that while e-cards did have its negative impact on the growth of greeting card sales, the major impact has been felt from the growing popularity of SMS and MMS. The reason is that youngsters are switching loyalty from greeting cards to SMS and MMS for their novelty value and convenience, he adds. By mid-2004, India had about 44.5 million mobile subscribers. About 30 million greeting cards were sold during the seven days from Christmas to New Year in 2005 compared to over 33 million greeting cards sold for the same period one year ago." Related articles: -- SMS Greetings Destroying Indian Paper Card Industry -- Text messages vs greeting cards in the UK |
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BULK SMS GATEWAY