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Gadget or Plaything? Let a Child Decide
The New York Times offers an early glimpse of some of the toys scheduled for release next holiday season which will be on display at the American International Toy Fair's as of next Sunday, in New York. "A major shift in this industry is for toys that not only incorporate more advanced electronics than before, but also blur the distinction between toys and electronic items typically marketed to older consumers". Related to cell phones: -- Scheduled for release in the fall is the Blueberry Databank Organizer Phone for children not quite ready for a BlackBerry. -- Hello Kitty games, ring tones and wallpaper for cellphones aimed at girls of all ages. Officials of the company noted that those most likely to be Hello Kitty fans increasingly have their own cellphones. "We are definitely seeing a trend in young girls as young as 8 or 10 years old receiving their first cellphones," said Jeff Nuzzi, director of global marketing for THQ Wireless. "We like to call it the mobile rite of passage." Related articles: -- Hasbro Aims to Connect with 'Tweens' with ChatNow - A cellular phone-like communication system aimed at kids who want a cell phone, but whose parents don't want to pay airtime charges. -- Toy cameraphone - Japanese toymaker Tomy is selling a toy cellphone with a built-in digital camera. -- A $25 cameraphone from Mattel? - Mattel is hard at work on a $25 cameraphone for kids. |
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