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Cellcom to launch SMS blood donor drive
Due to shortage of blood, Magen David Adom, Israel's official emergency blood bank, asked mobile operator Cellcom yesterday to send an urgent SMS to all subscribers, asking them to donate blood. This is the first time that SMS was used to deliver an emergency message, according to Globes Online. Related Blood Donor Campaigns by SMS: -- Mobile LBS finds blood donors - KTF and Korean Red Cross provide emergency blood donation service using handsets. Subscribers who have agreed to receive urgent messages calling for blood donation can give their blood voluntarily -- Looking for blood donors by SMS - the State's largest blood center, will launch a pilot program -- the first of its kind in the US -- enabling the organization to directly alert specific blood donors and volunteers in "real time" via wireless text messaging. -- Want to donate blood? Just SMS - A "Be a Blood Donor — Save a life" campaign was launched in Chennai (India) to encourage donors to sign up by texting in their blood type to a designated short code. -- Kiss a Vampire - In January 2001, a campaign by The UK National Blood Service, invited university students to come "Kiss a Vampire" (none other than Sarah Michelle Gellar, star of TV cult series "Buffy and the Vampires") in an effort to recruit blood donors. |
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