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Mobile marketers turn to live assistance
In a novel twist on SMS marketing, real human beings answered the phone for Madonna's promotion of her most recent album to fans, following an SMS blast to their cell phones. Consumers got the option of preordering her album by pushing “1” on their phones to connect to a live customer service representative who processed the order, reports DMNews in an interesting article on global outsourcing. "In the past, such live assistance was cost-prohibitive. But by using an offshore call center, companies can add live operators to their mobile marketing campaign for less than half of what it cost before". |
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