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Visual radio lets you interact with the radio station
Finnish handset giant Nokia has been working on a technology called Visual Radio, which takes an existing FM signal from a radio station and enables that station to add enhancements such as information and pictures, reports the BBC. "That visual channel is run from a computer within the radio station, and sends out different kinds of information to the handset depending on what you are listening to. As well as details on the track or artist of a particular song, there is also the ability to interact immediately with the radio station itself, in a similar way to digital television's "red button" content. Payment for the service could be similar to broadband. Possible interactive content includes competitions, votes and even the chance to rate the song that is playing. But the interactive aspect will make the service especially attractive to radio stations, who will be able to track the number of people taking part in such activities on a real-time basis. This in turn should lead to an additional source of revenue, as it is very likely that advertisers will be keen to exploit new opportunities to reach listeners." Related article: - Instant Radio Feedback From Your Cell Phone - [...] Nokia's Reidar Wasenius told Financial Times: "This is a potential disrupter to the music industry business model. Rather than radio stations being paid rates based on the estimated number of listeners, they could pay stations based on how many copies of a song they sold. Radio stations could become more like retailers." |
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