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EBU launches pan-European mobile interactive quiz show
Broadcast TV association EBU (European Broadcasting Union) has launched a pan-European mobile interactive quiz show to educate broadcasters on the potential of SMS interactivity, writes New Media Age. The Panorama Europe quiz show features a series of aerial views of locations from 26 European countries, with viewers having to guess the location. The quiz show has gone live in France, Belgium, Lithuania and Croatia, with 15 more countries due to launch by the first quarter of 2005. European broadcasters run the quiz as a standalone two-minute show before the national news."We put a pan-European platform in place so that broadcasters across Europe can run SMS, MMS or IVR interactivity around the show," said Opera Telecom MD Gary Corbett. |
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