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Gays Biggest Cell Phone Users
Gay News reports that a new survey, by Harris Interactive and Witeck-Combs Communications, reveals LGBT adults are more tech savvy than their straight counterparts and willing to pay for the latest advances. While 79 percent of gays have cell phones 72 percent of straights uses one. In addition, gay and lesbian consumers appear to differ from heterosexual consumers in how they use their wireless service. Gays are more likely to combine business and personal cell phone usage. More than half of gay consumers say they use their wireless service for both personal and business calls compared to 42 percent of non-gays. “It’s no secret that the cellular market is becoming increasingly saturated, and these data can help marketers distinguish between GLB and heterosexual consumers’ use and purchase considerations,” said Jake Stafford, marketing strategist at Witeck-Combs Communications, an advertising agency which markets to the LGBT community. “The research also suggests that as gays continue to embrace emerging technologies such as HDTV, there is room for innovations that would continue to spur the buying preferences of trend-setting gay customers.” |
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