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Advergames in cell phones too
Threatened by declining TV ratings in some countries, advertisers have been looking for new ways to capture the wandering eye of the consumer, reports Newsweek. One latest trend is to place the customer inside an advertising game, or "advergame", through videogames, Websites or cell phones. [...] One from Nokia uses a snow-sledding game to promote text messaging. After each race your results are messaged to a phone that pops up on screen. Special, speedier sleds can be unlocked only by texting yourself a secret password. |
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