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Is Wireless Messaging the Next Campaign Frontier?
Just as blogging has revolutionized election-year reporting, text messaging via cell phones and PDAs has served as a constant reminder to the mobile community that it's time to vote, reports eWeek, who looks into the organizations which targeted young voters with politically themed text messages. Not related to text messaging, but interesting, eWeek reports that campaigners are pushing out a 30-second video commercial to AIM users.. "The commercial appears in the window at the top of the AOL instant messaging client, where easy-to-ignore text ads usually reside. (Perhaps we should call them "IMmercials?) The political spot includes audio, but doesn't repeat unless you click on it. You can also stop it once it's running." "Do people really want to see streaming video pop-ups from their instant messaging clients? Or more to the point as this election season winds down, do users want to see a political ad from a group or candidate they do not support, or worse, may actually despise?" read more. |
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