SMS Weblogs / Textually / 2004 / 10 / 29

Send 19secret: Anonymous Text Messages

19secret.com.au was launched today by Beep Interactive Pty Ltd. 19secret is a service that allows people to send anonymous and masked (“spoofed”) SMS messages from their mobile phone. Company press release.

Usually when you send an SMS, the sender’s number is displayed and the recipient can identify whom it is from. With 19secret you can hide the sender’s number (an anonymous SMS) or replace it with another name or number (masked SMS).

With numerous applications, 19secret is expected to appeal to the late teenager/early 20 s markets. Potential applications include:

- Sending a secret admirer SMS, before you have the courage to approach a girl/boy you like.

- Ask friends to send you feedback on a certain topic in the form of an anonymous message. Without as much risk of personally offending, answers are more likely to be direct and truthful.

- Send an anonymous tip-off (e.g. a friend’s boyfriend is cheating on them) thereby avoiding the “shoot the messenger” mentality.

- If you leave your phone at home, or it is out of power, you can borrow a friend’s phone, send a message and make sure any response is sent back to your phone.

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