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3 'chavs up' its advertising
Mobile phone group 3 is tapping into the "chav" phenomenon, modifying its current advertising campaign to include a character complete with Burberry-style peaked cap, reports the MediaGuardian. "It is hoping the cartoon turtle, who also sports "bling" jewellery, will help it sell mobile accessories such as hands-free kits, chargers and Bluetooth headsets. The image is being used for print ads and in-store posters, alongside other manga-style cartoon "critters" that have featured in the campaign so far." A spokesman for 3 said the advert was a humorous and would appeal to the group's target market of 18 to 34-year-olds. |
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