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Waazzzuuuppp ... on local highways
A new mobile advertising scheme aims to target captive Malaysian (bus) passengers. Celcom Mastro (Mobile Advertising Services For Transport Operations) have launched "Wazzup Highway," an SMS and GPRS program for Transnasional bus commuters, reports The Star. The program would allow commuters to download a variety of "data infotainment" services via the Celcom network. Transnasional has a fleet of more than 1,200 buses covering 234 routes throughout Peninsular Malaysia, with some 5,200 trips taken daily. This translates to around 55 million passengers annually, making it the largest operator of public bus transportation in Malaysia, claimed Nadicorp. Celcom users travelling on these buses will be able to access services such as ringtones, wallpapers, games, chat, jokes, Info Solat (prayer times) and others. |
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