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Cashing in on mobile reality
In malaysian, a mobile coupon service allows cell phone users to download discounts, according to The Star. "A new service called “mobile coupons,” enables the downloading of coupons offered by different outlets onto the phones for use later. The customer is given a product code and each download costs RM2. A serial number is also given for each coupon as a security feature to ensure that the coupon cannot be reused or transferred. The service is available for multimedia messaging service (MMS) mobile telephone users." |
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