SMS Weblogs / Textually / 2004 / 09 / 18

New marketing techniques are damaging brands

According to research by Cable & Wireless, conducted among 2,000 UK consumers focusing on the retail, travel and financial sectors, new marketing techniques such as text messaging are damaging consumer trust in brands, reports Brand Republic.

"Among the key findings were that unsolicited text messages were more than twice as likely to irritate their recipients than outbound telemarketing if received outside of working hours."

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