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TV viewers to interact by SMS during cricket matches
Mobile subscribers will have a chance to interact with ESS commentators during the live coverage of Asia Cup cricket matches, according to Indian Television. "Subscribers of Airtel, Orange/ Hutch, Tata Indicom and Idea Cellular will have to call a unique number and express their views on IndianOil Asia Cup. A team of ESPN Star Sports' officials after analysing viewers' opinions and comments would invite selected callers to interact with the commentators during the live coverage. " |
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