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Hello, I'm on the bus - and texting for Pepsi
Text message marketing came of age this week when Pepsi incorporated the burgeoning technique into its global marketing strategy, according to the Sydney Morning Herald. "SMS and MMS marketing is set to play a more prominent role in Pepsi's marketing as it attempts to involve younger consumers with its brand through mobile phone promotions. The push in Australia and in South-East Asia came as Pepsi reported its highest response rate to a promotion - more than 10 per cent - with its current iPod every hour promotion, which has generated more than 500,000 entries from 4.5 million packs. The promotion involved players sending a text message to enter a draw giving away a free iPod every hour" |
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BULK SMS GATEWAY