SMS Weblogs / Textually / 2004 / 06 / 24

Generation text

New research from Mobile Youth - a mobile telecoms consultancy - found that 700,000 (20%) of primary school children own mobile phones and that the under 10s "represent the fastest-growing segment of mobile phone ownership within Britain", reports The Guardian.

"Mobile operators are forbidden from marketing to under 16s, but the fastest-growing sector is actually the under nines, a market that represents the greatest potential for growth".

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