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White Paper on mobile marketing and location-based marketing
Following an earlier story today on Cellphone Marketing in Business Week, Russell Buckley from The Mobile Technology Weblog has published a free White Paper on mobile marketing and location-based marketing. Buckley writes: "It's based on my experiences on running about 1500 of these types of campaigns for the like of Burger King and Reebok for a (now defunct) mobile marketing start-up a couple of years ago. It's pretty comprehensive (50 pages!) but is a good intro to mobile marketing, includes some case studies and a critique of the business model (independent mobile media channel)." Anyone can claim a free copy by emailing Russel at russell@unstatic.co.uk. |
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