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Vodafone's SMS undercut
Vodafone's lucrative text promotions business is under threat from global network operators offering SMS texting into New Zealand at cut-price rates, according to Stuff "New Zealand software developers have found they can use the internet to route SMS messages via overseas telcos and have them delivered to Vodafone NZ mobile phones for less than 8 cents a message. This dramatically undercuts the 17 to 25 cents Vodafone NZ charges for business-to-consumer messages. At least two New Zealand firms have launched SMS services using global gateways and a major corporate is known to be interested."
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BULK SMS GATEWAY