|
|
E-books leader turns to cell phones
A year ago, Booktopia, Korea's leading e-book company by sales, used PDAs as its primary platform to serve readers. But when mobile phone manufacturers unrolled new models with advanced capabilities, the PDAs quickly lost favor and Booktopia had to refocus quickly, reports The Korea Herald. "It's true that PDA is a better source to read e-books. It has bigger screens than that of cell phones. But there is no one buying PDAs. That is the problem," said You Youn-sun, public relations manager at Booktopia. "SK Telecom Co. and KTF Co. added e-book content to their basic features. They felt books were better than games or other entertainment for promoting mobile phone services, especially to students. Booktopia also got a lift from MBC's "Exclamation Point" television program. Since the program began recommending a book every week, about 50,000 more mobile phone downloads have been recorded each month. The biggest problems for Booktopia are unlicensed Internet sites that offer free download of archives". |
|
BULK SMS GATEWAY