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Texting wins over wine industry
Text messaging is working for the wine industry as a promotional tool, with Montana already toasting the success of its "win a trip to Queenstown" texting competition, according to The New Zealand Herald. "Montana's group brand manager Kathryn Pettit said text messaging had better response over other competitions the company had run, where the customer had to send in a neck tag from the bottle. The promotion, run by Auckland texting developer The Hyperfactory, had cost under $100,000, said Petitt and the returns to Montana had been very good. Because the response with this promotion was immediate, people showed a willingness to participate, she said. Sending a text cost 50c. " |
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