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Japan's Success in Mobile Media Has Wanna-Be Messages for West
In a July 2003 survey, Tokyo-based mobile ad agency D2 Communications, found that about 84 percent of i-mode users subscribed to some form of mobile news service, according to Japan Media Review via Smart Mobs. "Mobile media users are also generating strong profits for at least some media houses, primarily those that have opted to create subscription news channels. The Asahi Shimbun is making well over $1 million per month on wireless content and others are trying hard to catch up. What lies at the heart of this growing mobile media success story? For a start, look no further than the terminals, widely considered to be the world's best." |
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