SMS Weblogs / Textually / 2004 / 04 / 27

Exercice your thumbs for Muscular Dystrophy

To help raise funds for The Muscular Dystrophy Campaign “Muscles for Muscles Week” is encouraging people to exercise their thumbs, Mike Grenville reports on this new SMS fund raising campaign in 160characters.org.

Muscular Dystrophy Campaign director of corporate affairs Joe Korner said: “The idea of Muscles for Muscles Week is to use your muscles for those with less muscle power. So whether it’s using your thumbs to make an SMS donation or winking at a stranger, we want to raise awareness of ways we can all help stick our tongues out at the barriers faced by those with muscular dystrophy.”

Using esendex SMS technology, donations can be made to the Muscular Dystrophy Campaign by texting the word ‘muscle’ to 80806.

Texts cost £1.50 ($ 2.70) and at least 85p ($1.50) goes to the Muscular Dystrophy Campaign".

For more on fundraising by SMS, check out this category in Textually.org

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