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Turn On, Tune In, Text
Carlo Longino for TheFeature.com reports on an article in The Guardian, on UK listeners sending huge amounts of SMS to radio stations. The challenge stations now face is how to utilize the texts. Excerpts from The Guardian article (you must now register to access - but stories are still free) "It's instant feedback," says Radio 1 DJ Scott Mills. "Text really steers the whole direction of the show. People don't necessarily like to ring the station, and email is quite slow - with text messages, anyone can do it and you could be anywhere. One of the catalysts for change has been the shifting demographic of texters. The medium is slowly moving from the realm of teenage texters into the more lucrative adult market. That is something radio executives hope they can harness. Radio 1's Ten-Hour Takeover was a prime example of the remarkable progress that radio's relationship with text messaging has made in the past few years.. On Easter Monday, the station's listeners were invited to send in their song requests by text, with the day's playlist built out of their messages. There was a huge diversity of artists requested and 150,000 were messages sent in during the day. Related articles on text messaging and radio stations -- Texting and Pirate Radio - Pirate radio stations are using texting to maintain tight feedback loops with listeners -- Name that tune - Music recognition technology lets listeners get more information about the songs they like on radio stations. -- Radio SMS Text Clubs - Chrysalis Radio UK claims that it has been attracting over 10,000 new subscribers to its popular mobile databases each month... -- Radio 4 is to broadcast a ghost story that reacts to listeners voting by text message - BBC's Radio 4 broadcasted a ghost story that reacts to listeners voting by text message. |
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BULK SMS GATEWAY