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Barbie gets text-messaging capability
Mattel chief executive Robert Eckert is adding more features to Barbie, Mattel's 45-year-old American icon, including giving Barbie text-messaging capability after losing more than 20 per cent of the $US1.7 billion ($A2.3 billion) US fashion-doll market to competitors such as MGA Entertainment, the maker of Bratz dolls. [The Age]. |
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