SMS Weblogs / Textually / 2004 / 04 / 19

India and SMS Marketing

Realising the significance of this mode of marketing, Indian marketers are increasingly opting for mobile marketing techniques to connect with their target audience—directly. And with around 33 million subscribers in the country, the concept of mobile marketing is rapidly gaining momentum, observe new media analysts reports The Financial Express.

"For instance, Coca-Cola India is planning to launch an aggressive SMS-based campaign to promote its new launch ‘Coke Vanilla’ along with its mass media advertising plans within a few days."

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