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Cinemas usher in text ticketing
Mobile phone operator Orange has unveiled a UK cinema industry mobile ticketing service, reports vnunet.com. "Orange customers can take up the offer by texting "Film" to 241, speed dialling 241, or by visiting the Orange World Wap portal, to obtain a unique ticket reference number. The mobile ticket can then be redeemed in about 97 per cent of the UK's cinemas, said an Orange spokesman. "Instead of searching listings in local papers, customers can access full film reviews on the Orange World portal and find their nearest cinema using location-based technology," said Jeremy Dale, vice president of brand marketing at Orange. Orange customers will also be able to access exclusive mobile content for 12 film releases during 2004, as well as film-based downloads, ring tones, games, trailers, news, reviews and film gossip". Related articles -- UK operator offers cinemagoers free tickets -- Singapore Theatre Trials SMS tickets -- Booking a movie ticket by SMS in Mumbai |
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