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Sri Lanka Poll Campaign Goes High-Tech
This is very interesting, Sri Lanka's political parties have turned to e-mail and text messaging for the first time because of a ban on publicity posters, the most prevalent publicity device in earlier elections. Police officials have even been conducting raids on printing presses to ensure these were not being produced, reports OneWorld South Asia. There a huge BUT though on how effective these campaigns will be - "as the majority of Sri Lankan voters ave access to neither the Internet nor mobile phones". "Deprived of the right to plaster public places with promotional posters, Sri Lanka's politicians have turned tech-savvy in their campaign for the April 2 parliamentary polls, inundating citizens with text messages and e-mails. "This is the first time political parties are making optimum use of mobile phones and the Internet for publicity. "There’s a huge leap from the last election campaign in the use of technology. Almost all the urban population that has access is receiving SMSes and emails, and in most cases, both from parties and individual candidates." Of note, "For the majority of Sri Lankan voters, who have access to neither the Internet nor mobile phones, political parties are running television and radio advertisements, meetings, mass rallies and door-to-door campaigns". |
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