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The Impact of Mobile Telephony on Newspapers
Gerrit Visser for Smart Mobs reports on how cell phones represent a new frontier for newspapers in news delivery, promotions and contests, location-specific advertising, and customer interaction and data gathering. "Consumers interact passionately with their mobile devices, and newspapers that deliver mobile content and services have an opportunity to build a one-to-one relationship with readers, to establish a higher brand image (particularly among young adults), and to open up revenue streams never before associated with publishing a newspaper. These are among the top-line conclusions from a new report by INMA titled "The Impact Of Mobile Telephony On Newspaper". I try and track SMS services offered by the press. For some concrete examples, you can check out this category in Textually.org |
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