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How Much Can Europe Chat?
As cellphone firms prepare Push-to-talk serivces, the WSJ voices industry experts who are questioning whether there is such an immediate demand in Europe. And they note that the region's operators have enough on their plates with the launch of third-generation wireless services. There may also be cultural differences as well, as "Europeans use mobile phones differently. Text messaging is much more popular in Europe than in the U.S., where paging was a much bigger phenomenon, and push-to-talk isn't as private as text messaging". "It's another thing that will be much more hyped than used," said Sarah Harris, an analyst at technology consultants Strategy Analytics in Milton Keynes, England. |
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