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Mobile SPAM - What's Being Done
Empower Interactive have published a study they have conducted with 60 operators and 250 users and claim that a "Growing tide of mobile SPAM threatens to engulf mobile community if left unchecked", according to Mike Grenville for 160characters.org. "The Empower study found that 65% of mobile owners already receive up to five SPAM messages per week, But is the problem really as big as it is being made out to be? However another study by Silicon.com in June 2003 found that while 69 per cent of respondents have received spam on their mobile phone, the volumes are not high. A 160 Characters straw poll (still in progress) indicates that the amount of spam is well below these figures, 46% of respondents either not having ever received any SMS spam or none within the last month". |
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