SMS Weblogs / Textually / 2004 / 02 / 04

Live Content Updates for Mobile Screen Savers

I may have misunderstood what this is all about, but first hand, it's sounds very offensive. Personaly, I wouldn't want my handset to display a continuous flow of information (best case scenario) or unsollicited information or advertisements.

Here is what Mike Grenville for 160characters.org reports:

"MTN Networks in Sri Lanka is the latest operator to trial Celltick Technologies LiveScreen system sends interactive content to subscribers’ idle handsets.

Celltick’s LiveScreen capitalizes on the most precious unused real estate—the handset screen. With LiveScreen, idle handsets receive a continuous flow of personalized, segmented, location-based and time-specific messages. Messages change every minute, continuously and unobtrusively, creating a dynamic and live handset screen for the subscriber".

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