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Unwillling Adults
In another presentation at the "Delivering Mobile Adult Content Responsibly" conference yesterday in London, Angus Cormie, head of portals at UK operator O2, gave some interesting figures on some research the company had done late last year:-- 90 percent of mobile owners claim they are definitely or probably unwilling to trial mobile adult services. 5 percent are unsure, and 5 percent definitely or probably willing to trial there services.-- All respondents felt it to be essential that O2 reassure parents that porn would not be available to kids-- All potential adult service users also wanted to be reassured that they themselves would not receive pornography by accident or involuntarily. By the way, that 5 percent who are willing, the estimated revenues from them are in 8-figure annual gross, bigger than the 2003 personalisation (ringtones etc) market! |
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