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Wildseed's Wildcard: Teen
A very interesting story on Wildseed, a company which develops intelligent faceplates for mobile phones, aimed at the teen market... The company has developed a snap-on faceplate called "Smart Skin" that lets users change the personality of their phone from the inside out...The various skins contain memory that alters the content of the phone to match the accompanying skin. Its Nelly skin, for instance, displays songs, video clips, ringtones and screen designs from the multiplatinum-selling hip-hop artist of the same name. The company has an interesting ex-Microsoft pedigree: Eric Engstrom founded the company in February 2000 after eight years at Microsoft. He co-invented Direct X, a precursor of sorts to gaming console Xbox, and served as general manager for MSN Internet Access. |
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