SMS Weblogs / Textually / 2004 / 01 / 02

Report: Delivering Mobile Adult Content Responsibly

Total Telecom magazine have recently put together a conference entitled «Delivering Mobile Adult Content Responsibly» which will be held in London Jnuary 29th and 30th: Full details can be accessed online:

Excerpts - Overview

Adult services drive new technology: [...] In the past, uptake of pioneering applications such as VHS video and fixed line Internet has been driven by the demand for adult content. Whether the mobile telecoms industry likes it or not, the demand for adult content services is there and it will be satisfied one way or another. This fact does not sit comfortably with the telecoms industry as operators and service providers alike realise the potential for inappropriate content to get into the hands of minors.

Social responsibility vs. profit: This overriding sense of social responsibility is offset by the fact that according to consultancy Visiongain, adult content transmitted to mobile phones will reach an annual $4 billion by 2006, out of a total annual adult market of $70 billion.

This staggering figure is likely to provide excitement and trepidation in equal measure. Adult content promises much needed revenue for operators, but also comes with an added social responsibility to control and monitor service delivery.

The crux of the issue is how to provide legally sanctioned adult content that has been categorised and rated to the appropriate audience.

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