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Vodafone teams with FFI for charity content
A new content service from Vodafone and Fauna and Fora International (FFI), branded wildlive!, aims to promote conservation interest among a new generation of mobile phone and internet users, according to Infosync World. "Vodafone live! customers will be able to download high-quality wildlife and landscape images, ring-tones of the calls of endangered and protected species as well as entering competitions and quizzes, receiving news alerts, and getting in touch with others who share their interest". The cost of downloads is charged directly to each subscriber’s Vodafone bills or debited from their pay as you talk accounts and Vodafone is donating 100% of the income generated to support Fauna and Fora International (FFI) conservation efforts. |
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