SMS Weblogs / Textually / 2003 / 10 / 29

Colleges catch cell phone wave

Some 78% of college students had a cell phone last spring, according to a study by market-research company Student Monitor. Three years earlier that number was 34%, reports USAToday.

"As students have migrated to cell phones, colleges and universities face a problem. In the 2001-02 school year, for instance, Miami University logged about 130,000 fewer long-distance calls from on-campus land-line phones and 273,000 fewer long-distance calls from students off campus. It lost about $300,000 in phone revenues, which primarily paid for the land-line system.

Now, many schools are trying to cash in on the cell phone craze — negotiating service plans of their own as a way to meet student demand, save money and, perhaps, create a new revenue source."

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