SMS Weblogs / Textually / 2003 / 10 / 27

Indian Advertisers Take SMS Seriously

Companies in India have started taking SMS as a serious advetising tool: big multinationsl such as Smirnoff, Lufthansa, and Standard Chartered are now providing ad messages and services to their customers via SMS, according to Mid-Day. SMS traffic for the leading cellular operators in India has jumped to more than 7 million messages every day, and growing at the rate of 15-20 percent per month.

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