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Coke launched cross-carrier SMS campaign in the US
Coke Music's "Decibel Central" Promotion claims to be the first-ever cross-carrier SMS campaign in the USA, where Coca-Cola consumers can redeem cap codes from 20-oz. bottles via SMS, reports Mike Grenville from 160characters.org. The campaign launched on September 30 and runs through until the end of December. Fun fact: "The Coca-Cola Company provides drinks to consumers in more than 200 countries at a rate exceeding 1 billion servings each day." |
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