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Lebanese innovate with "Ad Imbedding" in Newly Purchased Cellular Phones
It seems the Lebanese love advertising and that their marketers are very good at it. The latest industry trend, according to the Daily Star "indicate a move toward mobility, such as SMS advertising, and "ad imbedding" in newly purchased cellular phones". That's a first, "ad embedding" where mobile users will be welcomed by a brand name (Hugo Boss, D&G, Swatch...) instead of by their operator or cell phone manufacturer, when they first turn on a new cell phone. Think of how far one can take this concept, by offering a voucher for a Big Mac, a coupon to be redeemd against a pair of Nike shoes, or why not? a fund raising campaign or a political message. |
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BULK SMS GATEWAY