SMS Weblogs / Textually / 2003 / 07 / 29

BT unveils mobile plans for families

The BBC outlines BT's re-entry into the UK market for mobile phone services, less than two years after selling off its mobile subsidiary MMO2. "BT Mobile Home Plan" will launch in the Fall and target families who want to buy multiple handsets from the same operator.

"Families who sign up for Home Plan will receive a single bill for all their mobile use - and they will be sent alerts if one family member is spending too much. BT Retail Chief Executive Pierre Danon said: "We believe that BT is the first company to recognise that customers are not just indviduals, but parts of families".

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