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Charities call on mobile operators to take less
Mobile operators in the UK currently take as much as 40% of revenues raised via reverse billing. Although some charities have brokered a lower rate for specific campaigns, there's no standard charity rate for SMS, according to New Media Zero via Moco News. In other countries, though not the rule, there have been examples of fund raising campaigns by SMS where the entire proceeds were donated to the charity and in some instances, the fund raising was closely associated with the mobile operator himself (very recently, Telekom South Africa solliciting phone wishes on the occasion of Nelson Mandela's birthday, or Australia's Telestra's fund raising campaign in 2001 as part of a national awareness campaign to prevent Sudden Infant Death Syndrome (SIDS). Mobile clients were urged to download a "Red Nose" logo (the campaign was coined "Red Nose Day") and the proceeds were donated to SIDS Australia. For more on fundraising by SMS, check out SMS and Charities category in textually.org. |
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