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Summer Movies And Wireless Tie-Ins Continue
"A few small successes and now every movie feels the need to have a "wireless tie-in". This is just typical movie promotions departments who look at ways to expand the movie brand to every imaginable medium that can be found", writes Mike Masnick in Techdirt. I guess this is true, that the movie industry is looking at new technology to bring in new revenue but as Mike wonders outloud of a "wireless tie-in that's really innovative, and does something that really involves the recipient into the story of the movie itself", here goes, some examples of innovative campaigns over the last couple of years offered by studios, mobile operators and wireless communities. -- To win tickets to "The Birthday Girl" where Nicole Kidman's plays an Internet bride, contestants were asked to send by SMS the most imaginative and sexy text, simulating a response to a personal ad, like in the film. -- Before the launch of the film in the UK, "Bridget Jones Diary" fans were able to sign up to Riot Entertainment for daily updates on Bridget Jones' neurotic diary and were offered personality tests as well as "ask Bridget" advice by SMS. -- US mobile community website Upoc.com, in partnership with the movie studios has been offering channels to it's members for years on new movie releases ("Ali", "ET". "Jurassic Park 3"...), allowing for inside and backstage information by SMS on the filming of the movie and the actors in it. And Verizon Wireless offered Lord of the Rings fans wireless communities where they could chat and brush up on trivia around "The Lord of the Rings: The Two Towers". -- And this one is a real basic, providing a real service which could apply to any movie picture: For the launch of «The Bourne Identity», United International Pictures launched a billboard campaign in the UK, suggesting mobile send an SMS to short code 81222 to find out when and at what cinema the film was playing. |
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BULK SMS GATEWAY