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Casual Gaming on your cell phone
Per The New York Times, "as the multibillion-dollar video game industry flourishes, extending its appeal, with bolder, flashier and ever more engrossing games - some so difficult that their learning curves outlast the players - a different sort of video game is quietly asserting itself into the mainstream: they are "casual games", easy to use, developped for cell phones and other hand held devices, even allowing for multiplayers. Dave Madden, interviewed in this article, executive vice president for sales and marketing at Wild Tangent, calls the phenomenon "fast-food gaming." "You pop in, play and pop out,". A successful casual game can be produced in a few months for as little as $40,000. A premier video game for hard-core console players can easily cost $5 million to $10 million to develop and take two years or longer to complete". |
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