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Snaparazzi.com
Celebsnapper.com was developped by Mobile Entertainment Corporation(MEC - an entertainment content provider for mobile platforms worldwide) and launched on a test basis in the UK. Two hundred people participated and Kylie Minogue' s fan club helped out. British Owners of mobile camera phones were encouraged to take snapshots of celebrities to win £ 10-20 award for any picture that made it into a tabloid, as MEC partnered with World Entertainment News Network which provides people photos to magazines such as Heat, Hello and OK. In addition mobile users who signed up to Celebsnapper's A List of top celebrities, could receive MMS pictures of their favorite celeb, at £ 1,50 for 5 photos, and received text alerts alerts as sightings happened. Following this test market, Celebsnapper became Snaparazzi.com, in a deal with a big media company. Sources: Netimperative / Camera Mobile Phones / Largeur.com |
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