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London's Royal Opera House launches text alert service
The Royal Opera in London plans on using text messages to communicate with younger people in an attempt to broaden the appeal of opera, per an article in PMN. Users will be able to register on the Royal Opera web-site to receive SMS alerts concerning opera and ballet performances and The Royal Opera in partnership with Buongiorno, the pan-European provider of mobile messaging services is planning to support the SMS with a direct marketing campaign, sending leaflets to student communities in London, Liverpool and Sheffield, where live open air screenings of the ballet Manon will be shown on 26th May. |
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BULK SMS GATEWAY