|
|
Donating by SMS
Text messaging is being used as a way to raise money, it's fast and easy and the (small) amount is charged directly to the donator's phone bill. Here are a few examples of innovative fund raising campaigns by SMS: — Unicef promoted its Christmas catalogue in an SMS campaign. Ads running on one million bus tickets in London and Oxfordshire invited travellers to text ‘xmas’ and their name, house number and postcode to a short code to receive the catalogue. Users were charged £1.50 for the catalogue on their mobile phone bill. A percentage went straight to Unicef, minus the phone operator’s charge. cf Revolution Magazine — Reality TV show «I'm A Celebrity... Get Me Out Of Here? raised £618,799 for charity through the cost of phoning and texting the show. cf BBC — BBC offered "Sport World Cup" text alerts in aid of Sport Relief. Each day text messages were sent to mobile phone subscribers, containing news and views from the BBC Sport team. Each message received cost 20p, and all profit, after tax, operator and handling charges, was donated to Sport Relief. cf BBC — This is one of my favorite campaigns from Australia. In the summer of 2001, people sported red plastic clown's noses and placed them on car grilles, buses and even buildings, to help raise money in a nation wide campaign, for research into Sudden Infant Death Syndrome. Australian telecom company Telstra offered its clients a Red Nose logo sent directly to their mobile phone screens. For each logo Telstra donated $1.84 Australian (US$0.95) to SIDS Australia. So by ordering up the logo via SMS or by downloading the logo from their website, Telstra customers donated about $10,000 Australian (US$5,200) to research. cf Wired For anyone interested, there is a British company called Mdonate which develops mobile technology and solutions to enable secure and easy wireless donations. |
|
BULK SMS GATEWAY